Visual identity for the theatrical performance “La Panchina” by the Set Design School at the Academy of Fine Arts in Urbino.
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The project aims to highlight the most distinctive and original elements of the play, drawing inspiration from the narrative world of Italo Calvino.
At the core of the visual identity is the circle—a key element in the performance itself, where the rotation of the bench marks the passing of time and the unfolding of the story.
The typographic choices evoke the dreamlike atmosphere that defines the stage design aesthetics.
Just as time takes shape through the circular movement of the bench in the performance, the visual identity also revolves around this gesture.